When it comes to Google Search, every person is unique.
A recent study from Kelsey Group showed that out of 718 conversations, 631 Different Search Terms were used and 583 Search Terms were only used once.
There are over 3.5 Billion Google searches every day.
Google has made some significant changes – to improve the user experience.
How Google Delivered Results Before February 2016
- 13-17% Pay Per Click Section on Google
- 46-51%Organic Local Search Section on Google
- 33-37%Google Maps
As of February 2016 Google removed right-hand side ads. Consumers said they felt Google searches were too confusing. This also helps mobile users. Paid ads are more important and competitive than ever.
- 2-4 ads at top – noted with a
- Followed by Maps
- Followed by Organic info pulled from relevant websites and Google my Business Pages
- 0-4 ads at the bottom – noted with a
What is Google AdWords?
AdWords is an Auction.
Advertisers bid on keywords to win a position on Google.
Ad Rank is determined by a combination of the BID and Quality of the Ad.
What is a Bid?
The bid or Maximum Cost per Click (CPC) is the maximum amount you are willing to pay for a click on your ad.
Daily Budgets are also set to control overall cost